Hello Bello, co-founded by Kristen Bell and Dax Shepard, offers eco-friendly and plant-based baby products, including diapers and personal care items, with a focus on affordability and sustainability
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Force 10 maximized creditor recoveries in Hello Bello’s Chapter 11 restructuring, overcoming supply chain challenges and inflationary pressures to protect value for unsecured creditors.
Force 10 was retained by the Official Committee of Unsecured Creditors to maximize value and distributions to general unsecured creditors following Hello Bello’s Chapter 11 filing. The bankruptcy stemmed from pandemic-related supply chain disruptions, including rising shipping and production costs, compounded by challenges associated with operating a Texas manufacturing facility. Efforts to address these issues—such as scaling back international operations, adjusting shipping cost policies, and reducing the workforce—proved insufficient to counteract the adverse effects of inflation while maintaining affordable pricing.